Four Seasons Surf Club evokes Miami's former glamour

The Surf Club is a reimagined version of the historic social club of Miami's Jazz Age
August 07, 2017 | 03:44 pm /
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Miami's sunshine and good times have drawn visitors back for years, but a new hotel concept hopes to bring back some of the glamour of a bygone era.

The city has gone through plenty of reincarnations in its time - there was the neon-pink "Miami Vice" scene of the 1980s, the elite velvet-rope days of Madonna and Versace and the boutique hotels in the 1990s. Then came the Kardashians and the spring breakers and the glitzy Art Basel crowds.

But none of Miami's changing moods can match the more refined glamour of the city's Jazz Age in the 1920s and '30s. Elaborate parties and boldfaced names were part of the scene back then, too, but it was also a time of elegance and sophistication - two words you see scant evidence of along Ocean Drive or South Beach's Collins Avenue hotel strip today.

Which is why the recent arrival of Miami's newest hotel, the Four Seasons Hotel at The Surf Club in the Surfside enclave of North Beach, feels like just what the city needs.
The hotel is an antidote to the flaunt-it-all luxury of the Fontainebleau and Faena Hotels and the more genteel hospitality of the historic Biltmore Hotel in Coral Gables.

◼ Editorial /
Topics: Miami

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